Your website is your best marketing tool. Even if you normally rely on customer referrals, a website with great visuals and valuable content can set you apart from your competitors and increase your revenue.
Plus, customer buying habits are quickly changing in the current business environment.
Have you ever double-tapped an image on Instagram, reacted to a video on Facebook, or clicked a search result in Google, only to realize afterward that it was actually an ad?
Maybe you never realized it was an ad at all — you just thought it was a cute picture of a dog.
More than ever, ads can be contextual, relevant, targeted, and helpful in ways they never could before. In short, ads today are content.
But the online advertising landscape is changing.